Riverbay Management Group
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HEALTHCARE AND LIFE SCIENCES

Operators who consult.Growth that gets operationalized.

Our partners have held operating roles inside manufacturers, 3PLs, wholesalers, specialty distributors, and global pharma service providers. That experience shapes every engagement, from market access and channel strategy to patient support programs and the modeling that connects them, so products reach the patients they were built for.

CHANNEL DESIGN · ECONOMICS · DISTRIBUTION STRATEGY

Channel and Distribution

Channel decisions move net revenue directly, but distribution models are often selected without modeling the downstream economics. Channel strategy and payer strategy are the same decision made twice.

Specialty versus retail economics

Full economic modeling of channel choice including rebate, margin, and access implications.

Site-of-care economics

Reimbursement dynamics and channel design for injectable and infusible products.

Limited and direct distribution

Limited distribution, direct-to-pharmacy, and specialty channel design aligned to brand goals.

Institutional contracting

Group purchasing participation economics, contract structure, and competitive positioning.

Trade and rebate alignment

Distribution strategy aligned to payer and rebate goals, because the two determine each other.

Contract pharmacy economics

Network design, restriction analysis, and channel economics for manufacturers and health systems.

ACCESS STRATEGY · PROGRAM DESIGN · AFFORDABILITY

Patient Services and Affordability

Patient support programs are frequently designed in isolation from payer and distribution strategy. When that happens, the program absorbs budget without improving access — an expensive call center rather than a route to therapy.

Program design and strategy

End-to-end design from prior authorization support through onboarding and adherence.

Financial assistance design

Copay structure, patient assistance design, and affordability strategy aligned to access goals.

Operational health review

SOPs aligned to actual program performance, with test-versus-control measurement.

Partner selection and oversight

Vendor evaluation, contract structure, performance metrics, and ongoing governance.

Access integration

Patient services planned against payer, channel, and distribution strategy rather than beside it.

Program economics

Full economic modeling of program cost and exposure across copay and assistance.

COMMERCIALIZATION · ACCESS · CONTRACTING

Market Access and Payer Strategy

Manufacturers rarely see how payers and PBMs make formulary decisions beyond the rebate. Payers rarely see how manufacturers model net revenue. Most access strategies are built with only one side of that picture.

Rebate and contract strategy

Scenario modeling, rebate optimization, and contract risk scoring across payer and channel.

Payer landscape assessment

Formulary positioning, decision dynamics, and competitive access benchmarking.

Coverage sequencing

Commercial, Medicare, and Medicaid coverage strategy aligned to access and economic objectives.

Employer and self-funded design

Benefit economics, self-funded plan design, and drug cost management strategy.

Claims and point-of-sale analytics

Claims signal converted into utilization patterns, channel shift, and rebate forecasting.

Manufacturer education

How payers evaluate value and risk, and where manufacturer assumptions most often break.

GROSS-TO-NET · SCENARIO MODELING · ECONOMIC INTEGRATION

Integrated Analysis and Economic Modeling

Every commercial lever moves net revenue, and most organizations model them one at a time. The interactions between rebate strategy, channel decisions, patient programs, and benefit design are where the surprises live.

Gross-to-net modeling

Integrated modeling of rebates, fees, copay offsets, and channel economics.

Cross-lever integration

How rebate strategy, channel decisions, and program design interact across the full model.

Benefit design economics

Employer benefit economics and self-funded plan design integrated into the full picture.

Utilization and clinical economics

Utilization analytics, clinical economics modeling, and real-world evidence integration.

Hidden cost driver identification

Quantifying leakage, channel shift, rebate erosion, and program inefficiency.

Board-level reporting

Multi-lever economics translated into a dashboard a board can act on.

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